Louis Lévy - Garboua and Serge Blondel On the Rationality of Cognitive Dissonance

نویسندگان

  • Louis Lévy-Garboua
  • Serge Blondel
چکیده

Cognitive dissonance or cognitive consistency theory, as we understand it, does not presume irrational behavior although it is inconsistent with normative rationality. Previous discussions have overlooked that cognitive dissonance implied dynamic uncertainty. Once this dimension of choice is restored, it becomes obvious why normative rationality does not properly describe fully rational behavior. Aiming at cognitive consistency is then the optimal way to behave.

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تاریخ انتشار 2004